A compelling invitation is essential to make your next initiative a full on success. A well written invitation evokes interest and ensures high participation in your initiatives.
When writing your invitation make sure to include following:
- What is your initiative about.
- Why are you doing it and why is it important to you.
- What is in it for the participants and why should they participate.
- What ideas are you looking for.
- Call to action to visit the platform.
- If needed a call to action to activate their account (make sure to include the activation link.)
Best Practice Template
Feel free to use or get inspired by our best practice template.
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Subject Line:
Join the *topic title* campaign
Message:
Dear %recipient.fname% %recipient.lname%,
Do you have a great idea on how to *topic* and want to bring it to life?
We will specifically be looking *topic criteria* and we will evaluate ideas based on *screening parameters*.
Then join *topic title* and submit your ideas until *DATE XX.XX.XX*.
You will be able to share your ideas with your colleagues, give and get input on ideas, and should your idea be selected, you will get a chance to pitch your idea towards a team of managers *names*.
Join the campaign by visiting *URL of your platform*
If you don't have an account yet click on the following link: %recipient.activationLink%
We are looking forward to receiving your input!
Further information about the initiative can be found on the platform.
Your *name of project manager* on behalf of *project owner*